United Domestic Workers (UDW)
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The task
UDW needed to increase visibility during an election season, with a specific focus on reaching working families and communities often overlooked in traditional media buys. Their goal was not to sell a product, but to educate and mobilize Californians on the power of labor organizing.
what we did
Subcontracted through Black Sheep Agency and The Long Tail Agency, Logan DigiVis designed and deployed a multi-platform brand awareness campaign across Google, Facebook, and Instagram.
With the help of The Long Tail Agency, we produced messaging that emphasized dignity, worker protection, and solidarity, and paired it with precise geo-targeting in high-priority regions in California.
Every asset was built for clarity and resonance, timed to maximize attention during the pre-election window.
The result
The campaign successfully raised awareness for the union at a pivotal moment, expanded their digital reach, and helped reinforce their role as a voice for workers across the state.
our projects
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PeachFuzz Skin Studio
a Black- and woman-owned skin studio in New York
United Domestic Workers (UDW)
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Azul Vision
a fast-growing eyecare network in Southern California
